Rally Raises $12M In Series A Funding Led By March Capital To Fuel Its Next Generation Checkout Platform

A seamless and hassle-free checkout experience is essential for improving customer satisfaction. Rally's innovative and cutting-edge checkout platform provides businesses with the tools they need to thrive in today's digital age, with lightning-fast payment processing and secure transactions.

Rally Raises $12M In Series A Funding Led By March Capital To Fuel Its Next Generation Checkout Platform

Rally, a leading provider of e-commerce solutions, has recently secured $12 million in Series A funding led by March Capital. This successful funding round is a testament to the value of Rally's next-generation checkout platform and the bright future of e-commerce.

With Rally's new funding, the possibilities for e-commerce advances are endless. E-commerce has become a booming industry with no signs of slowing down, and Rally's new funding marks an important milestone in the sector's growth. Rally's innovative checkout platform is set to optimize user experiences and increase their efficiency. This boost in funding will allow Rally to continue its efforts toward shaping the future of e-commerce as we know it today.

Who Is Rally?

Rally Commerce Inc. is a technology firm that offers online retailers a platform for customizable checkout.

  • Founded in Portland, Oregon, in 2020, it has quickly become the go-to platform for businesses and app developers looking for a cutting-edge way to automate their checkout process.

  • By combining different checkout elements from diverse vendors, including payment processing, fraud detection, shipping, and taxes, the platform enables businesses to design a unique checkout experience for their customers.

  • Rally Commerce Inc.'s composable checkout platform is intended to assist online businesses in boosting conversion rates and decreasing cart abandonment by offering a seamless and customised checkout experience to their customers.

  • Retailers can add or remove checkout components from the platform as their business requirements change because it is flexible and scalable in design.

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Rally Raises $12M In Series A Funding Led By March Capital

Rally, the top composable checkout platform for online retailers, revealed today that it has raised $12 million in Series A funding, led by March Capital with participation from Felix Capital, Commerce Ventures, Afore Capital, Alumni Ventures, and Kraken Ventures.

  • These investors collectively have extensive knowledge of the commerce technology ecosystem as they were early supporters of market leaders like Affirm, Mirakl, Farfetch, Forter, Webflow, and Robinhood. Rally had a $6M seed funding round in 2021, and this investment comes after that.

  • The platform gives online stores a one-click checkout option and post-purchase offer tools that have been shown to lower the industry average cart abandonment rate of 70% and boost sales by more than 12%.

  • With the money, Rally will be able to grow its workforce even more, break into the enterprise and international markets, and expand its connections with Swell and BigCommerce to additional e-commerce platforms like Salesforce Commerce Cloud, commerce tools, and payment processors like Affirm and AfterPay.


  • Rally is creating an e-commerce ecosystem for the future where brand control is reinstituted for developers and business owners. At the moment, app developers are steadfastly tied to the legacy platforms they create for, and merchants are compelled to accept the current checkouts that the underlying platforms have to provide. Putting the merchant back in control and putting them in a successful position is what it aims for.

  • 2020 saw the launch of Rally in response to merchant demand for a next-generation checkout platform outside the Shopify ecosystem. They were introduced at a time when retailers needed to scale and offer customers a better shopping experience, and they also desired greater control over the checkout process during the ecommerce boom.

  • E-commerce businesses must be adaptable and reach out to customers wherever they are. In order to keep up with changing consumer trends, businesses of all sizes, especially mid-market and enterprise businesses, need the appropriate commerce IT infrastructure.

Future Of Rally

The success of Rally over the past year is evidence of the market need for the product, and they are eager to work with the team to provide every company with a more lucrative and consumer-friendly alternative to traditional, outmoded products.

  • The infrastructure that Rally now has is adaptable to any solution and is setting the standard for how retailers may secure their locations for the future. Several different front-end and back-end systems, payment processors, and payment options are currently supported by them.

  • Rally intends to expand Web3 functionality, beginning with enabling merchants to accept cryptocurrencies in their checkout process, and will increase its fraud prevention offering later this year.

  • Rally will continue to be an important component of every e-commerce merchant's software stack for many years to come.


About March Capital:

  • March Capital is a venture capital business which makes investments in technological startups in their early and growing stages. The company was established in 2014, and Santa Monica, California, serves as its corporate headquarters.

  • March Capital makes investments in a variety of tech industries, including cloud computing, fintech, artificial intelligence, and more. The company often invests in businesses that have a solid product or service offering, a distinct market potential, and an experienced management team.

  • The investment strategy of March Capital entails collaboration with its portfolio firms to offer strategic direction and operational support. To assist its portfolio firms in scaling and achieving their growth goals, the firm also makes use of its network of industry experts and consultants.


In conclusion, as the e-commerce industry continues to grow and evolve, businesses need to focus on providing customers with a streamlined and efficient shopping experience.

  • Investing in a next-generation checkout platform like Rally's is essential to achieving this goal, as it improves user experience and increases efficiency for both customers and businesses.

  • With the recent funding from March Capital, Rally is poised to take the e-commerce industry by storm with their innovative and cutting-edge platform. As a business owner or investor, it is crucial to recognize the potential and importance of e-commerce in today's digital age.

  • By investing in Rally's e-commerce solutions, businesses can stay one step ahead of the competition and provide customers with a truly unique and hassle-free shopping experience. So don't wait any longer, take action and invest in Rally's next-generation checkout platform today to reap the benefits of a thriving e-commerce industry tomorrow!